Loom Home + Gifts Opening in Downtown Beloit May 23

Owner Amie McDonald Brings Curated Home Décor and Unique Gifts to Second Location

BELOIT, WI (May 13, 2025) – Hendricks Commercial Properties proudly announces the upcoming opening of Loom Home + Gifts at 444 E. Grand Ave., in downtown Beloit. This marks the second retail location for owner Amie McDonald, who first launched Elora Home Interiors in downtown Rockford, transforming a small garage-turned-shop into a thriving destination for curated home decor, distinctive furnishings, and one-of-a-kind gifts.

Loom will offer a carefully selected collection of high-quality home accents, kitchen essentials, handcrafted ceramics, candles, handbags, and jewelry—each chosen to inspire and delight. The shop also stands out for its collaborations with local artisans, offering exclusive products that can’t be found anywhere else.

“We are thrilled to join the downtown Beloit community! Loom is a curated home decor and gift shop, featuring thoughtfully selected pieces to elevate your everyday, and we are so proud to showcase incredible work from local makers and artists as well,” said McDonald.

“We love what Hendricks Commercial Properties is building downtown and are honored to be a part of it. We can’t wait to open and to meet you all! Thank you so much for having us!”

The decision to bring Loom to Beloit was driven by McDonald’s desire to expand her reach while staying true to her brand’s commitment to quality and creativity. The shop’s emphasis on supporting local makers aligns seamlessly with the spirit of downtown Beloit.

“We are excited to welcome Loom to downtown Beloit,” said Scott Prudden, senior vice president of leasing at Hendricks Commercial Properties. “Their commitment to quality, creativity, and local collaboration perfectly aligns with our vision for a thriving, dynamic downtown.”

Loom plans to open its doors on Friday, May 23, from 10am-6pm, joining a vibrant lineup of downtown businesses. For additional information about Loom’s opening weekend, follow along on Instagram.

### Media Contact: RoseAnn Haedt, media@hendricksgroup.net