New Men’s Clothing Shop Graham & Co. To Open in Downtown Delafield

Timeless, Curated Retail Concept Arrives This August at 727 Genessee St. 

DELAFIELD, Wis. (May 2, 2026) – A new men’s shop focused on timeless style and effortless dressing is coming to downtown Delafield.  Graham & Co., opening at 727 Genesee St., will offer a curated selection of high-quality apparel designed for men who value how they show up without overthinking it.  

The shop will feature brands like Peter Millar, Marine Layer, Faherty Brand, Rhone, Criquet and Taylor Stitch. Each clothing line is intentionally selected to help customers build cohesive, everyday wardrobes. 

Graham & Co. is owned by local couple Jennifer and Bill Graham, longtime Lake Country residents who recently made the move to Downtown Delafield. After a 35-year career in the golf industry, Bill Graham saw an opportunity to create something new alongside his wife Jennifer, and within a community they call home. 

The idea for the boutique grew from their daily walks through downtown, often passing the storefront at 727 Genessee St.  

“We have lived and worked in the Lake Country area for many years and two years ago moved into the downtown Delafield community. We’ve truly come to appreciate how social, walkable and welcoming this area is,” said Bill Graham. “Delafield has a unique charm of small businesses, local events and a strong sense of community, all which aligns perfectly with the kind of shop experience we want to offer.”

Hendricks Commercial Properties, which continues to shape and grow downtown Delafield’s retail mix, welcomes the addition.

“Graham & Co. will fit in the downtown Delafield community seamlessly,” said Scott Prudden, Senior Vice President of Leasing at Hendricks Commercial Properties. “There’s clear demand for thoughtfully curated, service-driven concepts, and this boutique brings exactly that. We’re excited to see it become part of the community”

Graham & Co. is expected to open this August, with a grand opening event to follow. 

For more information about Graham & Co., please visit www.shopgrahamandco.com/, or their Instagram page @shopgrahamandco. For leasing opportunities, visit  https://www.hendricksgroup.com/delafield. 

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About Hendricks Commercial Properties 

Headquartered in Beloit, Wisconsin, Hendricks Commercial Properties (HCP) invests in, develops and manages mixed-use destinations and industrial properties throughout the United States. HCP maintains and creates work environments and lifestyles that people truly enjoy being a part of on a daily basis. For more information, visit www.hendricksgroup.net.

Media Contact: Ali Molina | media@hendricksgroup.net